Here’s your weekly recap—the most viewed news stories on our site for the week ending on July 26, 2025.

K-beauty brand Beauty of Joseon announced its first U.S. retail partnership with Sephora. To celebrate the launch, Beauty of Joseon debuted a new Day Dew Sunscreen SPF 50.

CeraVe marked 20 years in business with five new products, including Balancing Air Foam Cleanser, Blemish Barrier Patches, Acne Clay-to-Foam Cleanser, Intensive Moisturizing Cream, and Baby Eczema Relief Cream.

Shiseido Americas announced workforce layoffs due to a decline in its business performance last year. While it was not disclosed how many jobs would be slashed, it will impact many employees across multiple locations and businesses. 

Sky Organics introduced a new skincare line that comes in recyclable bottles and cartons. Sky Organics also partnered with the Pact Collective to provide specialized recycling solutions for pumps, sprayers, and droppers, reinforcing the brand’s sustainability mission.

Coty launched a new Consumer Beauty fragrance brand called Origen. The debut collection includes five scents inspired by vacation-worthy destinations around the world.

Read the full list below.

Here are our top 10 most-viewed stories from the past week:

1. Ranking the Top 20 Cosmetic Companies 

2. Top 15 Fragrances in the World in 2024 

3. Top 10 Haircare Brands in 2024

4. Beauty of Joseon Debuts at Sephora

5. CeraVe Celebrates 20 Years with New Products

6. Top 10 Most Popular Skincare Products in 2024—Ranked by Landys Chemist 

7. Shiseido Initiates Layoffs

8. Top 10 ‘Hottest’ Beauty Brands of 2024, Ranked by Cosmetify 

9. Sky Organics Launches Skincare Line in Recyclable Packaging

10. Coty Debuts Origen Fragrance Collection

Thanks for reading our Breaking News. 

We’ll have a new list for you next Monday. 

Have a great week!